How Rank Tracking Tools Boost SERP Performance
Rank tracking can effectively make a search engine work for the business. Every rank tracking tool should be able to track geotargeting, website titles, and search volumes. Furthermore, the best SEO rank tracker should provide means for keyword research and comparable graphs for easier data monitoring.
If a business properly utilizes the best rank tracker tool available, it can adjust its SEO strategy and approach online marketing from a different angle. As a result, SERP tracking tools can profoundly impact the entire funnel, from lead generation to conversions and sales.
Best Rank Tracking Software in 2023
Here are the top 11 best rank tracking tools for your SERP ranking.
1. Semrush
Our Take
Semrush is a SERP tracking tool that’s easy to use and the go-to solution for SEO professionals and businesses. The software’s capability to improve search engine rankings and its slew of powerful SERP features make Semrush one of the best rank tracker tools available today.
| Best For | Fast, comprehensive results |
| Price | One-week free trial, starts at $120 |
| Biggest Advantage | Allows for competitor research |
| Biggest Downside | Delayed data delivery |
Best for Comprehensive Use
Key Features
- SERP tracking
- Website diagnostics
- Keyword tracking
- Competitor analysis
- Backlink monitoring
User Experience
Semrush has positive user reviews, testifying to a superb user experience. The platform is easy to use and delivers reliable results. The reliability of Semrush makes it a staple of many businesses worldwide, and client satisfaction is evident in numerous testimonials.
Pricing Plans
The platform offers a one-week free trial. After which, Semrush has three monthly pricing plans:
- Pro – $120
- Guru – $230
- Business – $450
Pros
- Improves marketing strategies
- Performs backing audits
- Boosts social media engagement
- Creates detailed reports
Cons
- Extensive research may increase time consumption
- No white-label reports
2. Serpstat
Our Take
With massive keyword data and the ability to track rankings across various metrics, Serpstat assumed a leading position among other rank tracker tools. Particularly useful for smaller businesses, Serpstat can quickly improve SEO efforts and Google rankings.
| Best For | Small businesses |
| Price | Starts at $55 |
| Biggest Advantage | Powerful and affordable |
| Biggest Downside | Poor backlink metrics |
Best for Small Business
Key Features
- Detailed keyword research
- Ad analysis
- Competitor metrics
- Keyword rankings
- Site ranks
User Experience
User reviews for Serpstat are high. Many small business owners single out the user-friendly software and its ability to boost search engine rankings. On the negative side, some users mentioned subpar backlink metrics and slower customer support responses in North America.
Pricing Plans
Serpstat has a freemium model with somewhat limited features. For professional users, the platform offers four pricing plans:
- Lite – $55
- Standard – $119
- Advanced – $239
- Enterprise – $399
Pros
- Keyword rank tracking
- Website audits
- Excellent price-to-power ratio
- Advanced SERP features
Cons
- Weaker backlink metrics functionality
- Slower customer support in certain time zones
3. Sitechecker
Our Take
Sitechecker can improve keyword research, track search engine results pages, and provide seamless mobile rank tracking. The software is a complete suite of SERP features and a versatile rank tracking tool in a single package.
| Best For | An all-in-one SERP and SEO rank tracker tool |
| Price | 7-day free trial period, starts at $23 |
| Biggest Advantage | Detailed website audits |
| Biggest Downside | Reports on website errors may not be accurate |
Best All-in-One Solution
Key Features
- Website monitoring and audit
- Numerous rank-tracking features
- White-label SEO tool
- Backlink rank trackers
- SEO rank checker tools for Google Chrome
User Experience
Many users have rated Sitechecker highly and consider it the best SEO rank tracker tool with an abundance of features. Sitechecker provides a superior user experience with regular updates and advanced web ranking data analysis. The only significant user complaint was about website evaluations, which can display occasional errors.
Pricing Plans
The platform has a 7-day free trial period. After that, users can opt for one of four pricing plans in Sitechecker:
- Basic – $23
- Standard – $39
- Premium – $79
- Enterprise – $319
Pros
- Straightforward user interface
- Content analysis
- Broken link repair
- Competitor strategy research
- Site traffic statistics
- SEO rank-checking tools
Cons
- Occasional errors in site evaluations
4. Zutrix
Our Take
As a refined website and keyword rank tracking software, Zutrix can accommodate most requirements of modern businesses. This intuitive rank tracker tool uses AI solutions to provide accurate, real-time results.
| Best For | Real-time search engine position tracking |
| Price | Has free version, pricing starts at $9 |
| Biggest Advantage | Immediate notifications through various platforms |
| Biggest Downside | Certain features aren’t fully implemented yet |
Best for Real-Time Tracking
Key Features
- Supports unlimited domains
- Provides real-time notifications on email, Slack, and Telegram
- Location-independent rank tracker tools
- Provides scheduled reports
- Analyzes competitor current and historical data
User Experience
User reviews for Zutrix are mainly positive, with some exceptions. Most negative experiences come from users expecting advanced features that haven’t yet been implemented properly. However, clients who understand the WIP aspect of this tool have been satisfied with the platform’s user-friendliness and versatility.
Pricing Plans
Zutrix has a completely free version without a time limitation. However, this variant doesn’t offer the full functionality of the platform. For users with more significant tracking needs, Zutrix comes in three affordable pricing plans:
- Starter – $9
- Pro – $28
- Agency – $54
Pros
- Ease of use
- Keyword research tools
- Real-time notifications
- Versatile SEO rank tracking tools
- Pulls keywords from the Google Search Console
Cons
- No API feature
5. Pro Rank Tracker
Our Take
Pro Rank Tracker is one of the leading keyword rank trackers for improved SERP and SEO performance. This SEO rank tracker tool provides numerous solutions for advancement in rankings with all major search engines.
| Best For | SEO ranking checker software |
| Price | One-month free trial, starts at $13.50 |
| Biggest Advantage | Extensive support for search engine optimization |
| Biggest Downside | Site audit options can be underwhelming |
Best for SEO Rank Tracker
Key Features
- Support for search engines
- Provides a complete search engine results page
- Can perform site audits
- Advanced web ranking discovery
- Detailed reporting
User Experience
Users have reported mostly positive experiences with Pro Rank Tracker. It provides complete user satisfaction when utilized as an SEO rank-checking tool. On the other hand, some were disappointed at the lack of advanced features apart from keyword rank tracking.
Pricing Plans
Pro Rank Tracker offers an entire month of free trial use. After that, the platform has three plans priced on the number of tracked terms:
- Starter – $13.5-$69
- Pro – $89-$149
- Agency – $180-$740+
Pros
- User-friendly
- Reliable keyword tracking
- Help desk available to all users
Cons
- Bug-prone website audit
6. Ranktracker
Ranktracker is among the best keyword-tracking tools, with several features that boost keyword rankings and improve SEO performance. Ranktracker also features Google Search Console and Analytics, as well as other integrations.
In addition, Ranktracker provides site audit tools and supports keyword tracking and analysis. Although these functions are useful, they’re less robust than Rantracker’s search engine position tracker and similar features.
Key Features
- Tracking keyword rankings
- Expansive keyword explorer
- SERP tracking tool
- Website audits
- Backlink checking
User Experience
Ranktracker has mostly favorable user reviews, praising the platform’s interface and rank-tracking feature. Some users have complained about slower and relatively unresponsive support.
Pricing Plans
Users can try the platform for free, although this is a one-time testing function rather than a trial period. There are four pricing plans for Ranktracker:
- Starter – $12
- Double data – $41
- Quad data – $76
- Hex data – $146
Pros
- Excellent keyword tracking and research tools
- Local, national, and global rankings
- Customizable reporting
Cons
- Limitations on certain features
- Website audits could be better
7. Nightwatch
One of the most vital attributes of Nightwatch is its straightforward user interface. This keyword ranking checker software features comprehensive data lists, charts, and graphs to make analysis easier.
Nightwatch provides insight into keyword rankings, Google Analytics, results on different search engines, and more. The service also comes with a 14-day free trial.
Key Features
- Rank tracker tools
- Backlink checks
- Generating reports
- Site audit
- Helpful integrations
User Experience
Nightwatch has garnered positive user reviews due to its customization options and functionality. Most customer reviews cite no complaints or significant disadvantages. The only notable downside users pointed out is the challenging setup process for locational keywords.
Pricing Plans
Users can try Nightwatch for free for 14 days. Besides the trial period, the platform has a customizable pricing plan according to the selected number of keywords.
The lowest price is $32 for 250 keywords, while the highest is $559 for 10,000. If the user wants more than 10,000 keywords, they can contact the sales team.
Pros
- Some of the best rank tracker tools in the price range
- Very user-friendly interface
- Comprehensive reports
Cons
- Locational keyword position tracking can be clunky to set up
8. MonsterInsights
MonsterInsights is a WordPress plugin that serves as a rank checker. The plugin is considered the best ranking tracker tool for Google Analytics in its category.
Built by the developer of Yoast SEO, MonsterInsights represents a powerful analytics solution for WordPress users.
Key Features
- Link tracking
- SEO score monitoring
- Focus keyword tracking
- Analytics reporting
- Custom dashboard
- Real-time reports
User Experience
User reviews for MonsterInsights are overwhelmingly positive. According to customer feedback, the strongest points that set the plugin apart from other rank tracking tools include easy setup and detailed analytics.
Pricing Plans
MonsterInsights has a completely free, albeit somewhat limited, Lite version. The paid variants come in three pricing plans:
- Plus – $99
- Pro – $159
- Agency – $319
Pros
- Easy to install and set up
- User-friendly interface
- Direct user account access
- Highly customizable
- Straightforward report exporting
Cons
- Relatively costly for a plugin
9. SerpWatcher/Mangools
Mangools was initially built for researching target keywords and finding organic keywords to boost search volume. However, the software kept growing in functionality, resulting in a specialized suite of keyword rank tracker tools: SerpWatcher.
The software applies exclusively to Google search results and has certain limitations in functionality. Still, it represents an affordable solution for a boost in SEO strategy.
Key Features
- Track keyword rankings across unlimited domains
- Track keywords by location
- Supports mobile search results
- Daily reports
- Estimates visit based on chosen keyword search volume
User Experience
Mangools’ SerpWatcher has medium to high reviews, with users showing particular satisfaction with SEO features and customer support.
While analytics and reporting aren’t rated on the level of the best rank checker tool, they are still more than decent, according to most users.
Pricing Plans
Users can try SerpWatcher for 10 days free of charge. Then, they can opt for one of three relatively affordable pricing plans:
- Basic – $30
- Premium – $45
- Agency – $90
Pros
- User-friendly
- Weekly and monthly reporting
- Custom email notifications for changing keyword positions
- Google My Business Profile tracking
- Advanced web ranking analysis
- Extensive integration
Cons
- Separate mobile and desktop reporting
- Somewhat inaccurate traffic data
- Not standalone – must be purchased with Mangools suite
10. SEO PowerSuite
SEO PowerSuite is a rank-tracking software tool with a fully operational desktop client. It features automated solutions and provides organic keywords based on the search results from the user’s URL.
As a keyword-tracking tool, SEO PowerSuite boasts powerful analytics and ranking data features.
Key Features
- Analyzes keyword positions
- Estimates keyword difficulty
- Able to track keyword positions
- Includes four dedicated apps
- Fast analytics
User Experience
Reviews for SEO PowerSuite are mostly favorable. Users single out SERP tracking functionality and competitive keyword analysis as solid points.
On the other hand, some customers have pointed out that the software doesn’t represent the best keyword rank tracker on the market.
Pricing Plans
The platform doesn’t have a trial period, although users can receive certain free bonuses with their purchases. There are only two pricing plans for SEO PowerSuite. The licenses are one-time purchases instead of monthly subscriptions:
- Professional – $299
- Enterprise – $499
Pros
- A complete SEO suite with four applications
- Cross-platform compatibility and synchronization
- A large number of features
- Dedicated semantic SEO tools
- One-time license purchase
Cons
- It may slow down weaker computers
- Certain features may require additional subscriptions
11. SE Ranking
SE Ranking has become the go-to solution for many businesses due to its numerous features and affordable pricing. As a keyword tracking tool, SE Ranking keeps track of user keywords across the most significant search engines.
The software can present details on search volume and other valuable statistics. With the addition of SERP features, SE Ranking can easily be seen as the best keyword tracking tool in its class.
Key Features
- Versatile keyword-tracking software
- Competitor analysis
- An unlimited websites website audit
- Backlink checking and tracking
- White-label SEO
- Lead generation
User Experience
SE Ranking has overwhelmingly positive reviews. Users see it as the best keyword tracker tool in the price range, praising its white-label, tracking, and reporting features. Some customer reviews state that the interface could be more polished but don’t consider its current state a significant flaw.
Pricing Plans
SE Ranking offers a two-week free trial with unlimited use of numerous SEO tools. For users who decide to purchase a subscription, the platform has three pricing plans, customizable by keyword count:
- Essential – $31-$55
- Pro – $71-$119
- Business – $151-$719
Pros
- Easy setup
- Mobile support
- White-label reporting
- Competitor tracking
Cons
- Doesn’t track traffic trends
- Insufficient data sources
Discover the Top Rank Tracking Tools in the Market
Searching for the best SEO rank tracker on the market reveals numerous options. Some trackers will serve a particular purpose better than others, although the best software will offer similar basic features.
Fortunately, the variety of leading tracking software means there are solutions for every budget and business type. Finding the right match for your company will improve SEO, SERP, keyword management, and overall online marketing performance.
Choose the ideal tool to track your rankings, and your business will receive a significant SERP boost in 2023.
Table of Contents
FAQs
How do you monitor SERP? ›
How can I check SERP for free? You can try SE Ranking's SERP tool for free. This search engine rankings checker allows you to check the top Google search results for multiple keywords in any location. You can use it to analyze the SERP and check your website position for relevant keywords.
What is the best way to improve SERP ranking? ›- Create & Manage Your Google My Business Account.
- Submit Your Sitemap to Google & Bing.
- Connect Your Social Media Accounts to Your Website.
- Optimize Your On-Page SEO.
- Create Engaging Content (Blogging, Whitepapers, Downloadable Assets)
- Use Paid Ads to Drive Traffic & Awareness.
Ahrefs' SERP Checker shows you how much organic search traffic the top results get from all the keywords they rank for. Once you know which pages on the SERPs get the most traffic, you can analyze them in Site Explorer to replicate their success. This traffic estimate data is exclusive to our SERP Checker.
What SERP tools do you use for choosing keywords you want to track? ›...
6 Best SEO Rank Tracker Tools for Keyword Tracking (Compared)
- Semrush. ...
- Ahrefs. ...
- MonsterInsights. ...
- SERPWatcher by Mangools. ...
- SE Ranking. ...
- Serpstat.
What is SERP analysis? SERP analysis is a process of looking at the top-ranking web pages in the SERP (Search Engine Results Page) in order to evaluate whether or not the particular keyword you want to rank for is relevant and to determine how hard it would be to outrank your competitors.
What is a SERP Analyzer? ›A SERP analysis is the process of examining the top-ranking websites to evaluate opportunities to rank for relevant keywords and outrank your competitors.
What are the 3 common elements for each result on SERP? ›Rich Snippets
They're basically SERP features for a specific result in the SERPs. As you probably know, most Google results are made up of a title tag, a description and a URL. Well, rich snippets add additional information that goes well beyond those 3 elements. Which helps users decide whether or not to click on it.
...
Using SEO Strategies to Improve Where You Appear on SERPs
- Research your keywords. ...
- Target the right keywords. ...
- Understand the rankings. ...
- Track your rankings. ...
- Keep going.
Start using Serpstat, it's free!
Is Google a SERP? ›Short for search engine results page, SERP is the single page that search engines serve in response to a user's search query. Here's an example of a Google SERP: The term SERP isn't unique to any specific search engine — Google, Bing, and Yahoo all serve SERPs to users.
What is the difference between SEO and SERP? ›
In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads. Thanks to search engine optimization (SEO), ranking position on a SERP can be highly competitive since users are more likely to click on results at the top of the page.
How do you target SERP features? ›- Do keyword research to find SERP features opportunities.
- Make your content clear and answer the searcher's query.
- Implement structured data to help Google understand your content.
- Submit your sitemap to Google.
- Use a tool to optimize your content and track.
SERPs typically contain two types of content – “organic” results and paid results.